Automated email workflows: Sometimes called “drip campaigns” or “lead nurturing campaigns,” email workflows gently convert visitors to leads and leads to customers.An upcoming sale or event at your business.
We prefer something like “single marketing message,” which can include a variety of time-sensitive content that is sent manually just once. One-time email “blasts”: While we don’t love the word “blast” (as it implies you’re blindly shooting an email to the masses instead of tailoring it to relevant leads), it’s a pretty common term in the industry.There are essentially two main types of email marketing: In fact, with a $42 return for every dollar spent, email has the highest ROI of any digital marketing channel. Most email marketing platforms are affordable or even free, so you’re almost guaranteed a positive return on investment (ROI). Email marketing is shockingly cost effective.Plus, you have access to detailed analytics about their engagement with the email (and your site), which your sales team can use for an informed follow-up call. With targeted send lists and personalization tokens like or , you can customize each email according to specific information about a contact. Email marketing utilizes in-depth data.By sending helpful emails, you’ll foster that intimate relationship so that when they’re ready to buy, you’re the store they turn to. And in order for them to opt in, you need to earn their trust. Email marketing is built on trust. In order to email someone, they need to opt in.While there are countless reasons all marketers should use email, here are just a few: Optimizing Email Sends Improved Performance for Auto Group But people wouldn’t do it if it didn’t work. ² That means we send more emails in a 24-hour period than the number of stars in our galaxy! Get this: 333.2 billion emails are sent every day.
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